.svg)
Let’s Talk
If you’re a brand, property, rightsholder, platform, or collegiate organization seeking a strategic partner in sponsorship, we’d welcome the conversation.
info@stratumsports.com
About Stratum Sports
Stratum Sports is a strategic sponsorship consultancy focused on driving measurable commercial outcomes for sports properties, brands, major events, and NIL programs.
What We Do
Sponsorship Sales & Representation
We partner with teams, leagues, rightsholders, properties and digital platforms to design, position, and close sponsorships that align with sponsor objectives and maximize long-term value.
Brand Sponsorship Consulting
We advise and represent brands deploying capital into sports sponsorships with clarity, discipline, and confidence.
NIL Partnerships & Revenue Generation
Stratum partners with collegiate athletic departments, multimedia rightsholders, and NIL collectives nationwide to design brand-aligned, compliant, and scalable NIL partnerships.
Why Stratum Sports
- Strategy-first approach to sponsorship
- Operator-led, not agency-driven
- Deep experience across emerging and established properties
- Proven ability to close complex, multi-party deals
- Trusted by brands and rightsholders alike
.jpg)
Leadership
Leadership
Adam Robbins
Founder & CEO
Stratum Sports Group was founded by Adam Robbins, a senior sports business executive with extensive experience building revenue platforms, closing high-value partnerships, and advising brands and properties across the sports ecosystem.
Adam has led sponsorship and revenue initiatives for professional leagues, media companies, digital platforms, and nonprofit organizations - successfully structuring and securing partnerships with Fortune 500 brands, emerging challengers, and category leaders.
Earlier in his career, he was an NFLPA Certified Agent, representing professional athletes and negotiating player contracts - an experience that sharpened his approach to high-stakes negotiation, valuation, and deal structuring.
Throughout his career, Adam has operated at the intersection of strategy and execution - building go-to-market plans, identifying commercial opportunities, and closing deals that create sustainable value.
Adam earned his undergraduate degree from the University of Wisconsin -Madison and received his master’s degree from Northwestern University.
Adam has led sponsorship and revenue initiatives for professional leagues, media companies, digital platforms, and nonprofit organizations - successfully structuring and securing partnerships with Fortune 500 brands, emerging challengers, and category leaders.
Earlier in his career, he was an NFLPA Certified Agent, representing professional athletes and negotiating player contracts - an experience that sharpened his approach to high-stakes negotiation, valuation, and deal structuring.
Throughout his career, Adam has operated at the intersection of strategy and execution - building go-to-market plans, identifying commercial opportunities, and closing deals that create sustainable value.
Adam earned his undergraduate degree from the University of Wisconsin -Madison and received his master’s degree from Northwestern University.
Tennis
Baseball
Football
Golf
Basketball
Tennis
Baseball
Football
Golf
Basketball
Copyright © Stratum Sports Group. All rights reserved. Licenses