We partner with teams, leagues, rightsholders, properties and digital platforms to design, position, and close sponsorships that align with sponsor objectives and maximize long-term commercial value.

This is not transactional selling. It is a strategic, end-to-end process—built around sponsor needs, category insights, and market dynamics- activated through Stratum’s extensive network of brand decision-makers and marketing leaders.

From prospecting through negotiation and execution, Stratum manages the full sponsorship lifecycle with a consultative, execution-first approach-turning strategy into signed partnerships.

• Sponsorship strategy and market positioning
• Prospect identification and prioritization
• Custom deal architecture aligned to sponsor goals
• Valuation and pricing strategy
• Negotiation and contract execution

We advise and represent brands deploying capital into sports sponsorships with clarity, discipline, and confidence.

Stratum acts as an extension of the brand—conducting valuation of sponsorship opportunities, identifying the right properties, structuring the right partnerships, and negotiating from a position of strength to ensure alignment, performance, ROI and ROO.

• Identification of strategically aligned sponsorship opportunities
• Valuation of sponsorship programs and property alignment
• Partnership structuring tied to business objectives
• Commercial negotiation and protections

Stratum partners with collegiate athletic departments, multimedia rightsholders, and NIL collectives nationwide to design brand-aligned, compliant, and scalable NIL partnerships.

We bring structure, credibility, and commercial rigor to a rapidly evolving ecosystem—connecting institutions, brands, and businesses through thoughtfully constructed NIL programs that create long-term value for all stakeholders.

• Brand partnership and NIL strategy
• NIL program structuring and monetization
• Identification and negotiation of NIL partnership opportunities
• Alignment across institutions, multimedia rightsholders, collectives, and athletes